Jack Roberts
I am a marketing consultant who specialises in small businesses. I like to refer to them as micro-businesses as they generally have less than 20 employees. Dealing with companies this size provides a huge sense of satisfaction as I can make a real difference to them - and a real difference here can have a significant impact on their income.
I also lecture on marketing at Manchester Metropolitan University, mentor students sitting assignments for the Chartered Institute of Marketing and provide training courses via my local Chamber of Commerce.
My writing interests are in the marketing arena. With almost 20 years experience of developing marketing plans and activities, both for major companies and small enterprises, I have lots of experience I can share with readers. My writing experience to date has been mainly copywriting for clients but I want to expand into both marketing and general business management articles and features.
Professional memberships include the Chartered Institute of Marketing (at Chartered Marketer level) and the Institute of Direct Marketing .
I live in a semi-rural area of Cheshire, UK with my wife and two dogs.
Latest Articles
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Segmenting Your Target Audience
Segmentation is a great tool for identifying the most appropriate target audience and helping to develop an effective marketing approach.
Jun 30, 2008
- Jack Roberts
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Choosing the Right Media
There's no shortage of media to choose from when considering advertising campaigns. The difficulty is deciding which is most appropriate.
Jun 30, 2008
- Jack Roberts
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Do You Have a Business Model?
The principle of business is simple; earn more than you spend. This is also what's known as a business model and this article shows businesses how to find it.
Jun 15, 2008
- Jack Roberts
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Get More from Exhibitions
Getting an exhibition right can be very profitable. Getting it wrong can be very boring, lonely and expensive. Here's how to get it right.
Jun 15, 2008
- Jack Roberts
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More Creative Direct Mail
Direct mail can be a hugely powerful media if used correctly. This article provides advice on how to make it more appealling.
Jun 15, 2008
- Jack Roberts
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Newspaper and Magazine Advertising
Advertising in newspapers and magazines can be hugely expensive but isn't always justified by the results. This article shows you how to get the most out of the media.
Jun 15, 2008
- Jack Roberts
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Follow up Your Marketing Activity
Direct marketing activity can often be improved by using a follow up. Rather than only contacting the prospect once, do it several times using different channels.
Jun 15, 2008
- Jack Roberts
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Creating a Lead Management Process
Many companies focus on generating new enquiries but don't convert enough of those leads to sales. Here are some tips on how to improve your conversion levels.
Jun 15, 2008
- Jack Roberts
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Researching Competitors
Small businesses often find it very difficult to obtain good analysis and research on their competitors. This article provides guidance on how to do it.
May 5, 2008
- Jack Roberts
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In-depth Customer Research
In-depth research is a great way to speak to your customers to find out exactly what they want. This article shows you how to do it.
May 5, 2008
- Jack Roberts
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