Articles written by Jack Roberts

Segmentation is a great tool for identifying the most appropriate target audience and helping to develop an effective marketing approach.

Jun 30, 2008 - Jack Roberts

There's no shortage of media to choose from when considering advertising campaigns. The difficulty is deciding which is most appropriate.

Jun 30, 2008 - Jack Roberts

The principle of business is simple; earn more than you spend. This is also what's known as a business model and this article shows businesses how to find it.

Jun 15, 2008 - Jack Roberts

Getting an exhibition right can be very profitable. Getting it wrong can be very boring, lonely and expensive. Here's how to get it right.

Jun 15, 2008 - Jack Roberts

Direct mail can be a hugely powerful media if used correctly. This article provides advice on how to make it more appealling.

Jun 15, 2008 - Jack Roberts

Advertising in newspapers and magazines can be hugely expensive but isn't always justified by the results. This article shows you how to get the most out of the media.

Jun 15, 2008 - Jack Roberts

Direct marketing activity can often be improved by using a follow up. Rather than only contacting the prospect once, do it several times using different channels.

Jun 15, 2008 - Jack Roberts

Many companies focus on generating new enquiries but don't convert enough of those leads to sales. Here are some tips on how to improve your conversion levels.

Jun 15, 2008 - Jack Roberts

Small businesses often find it very difficult to obtain good analysis and research on their competitors. This article provides guidance on how to do it.

May 5, 2008 - Jack Roberts

In-depth research is a great way to speak to your customers to find out exactly what they want. This article shows you how to do it.

May 5, 2008 - Jack Roberts

Surveys are a quick and easy way to obtain information on what customers think of you and your company. This article shows you how to get started with them.

May 5, 2008 - Jack Roberts

Research is a vital skill for small businesses. This article provides an introduction to the subject and shows you how do it quickly, easily and at low cost.

May 5, 2008 - Jack Roberts

Managing a successful small business involves measuring and analysing performance. This article shows small businesses what to measure.

May 5, 2008 - Jack Roberts

If you've ever wondered how visitors find your website, or how to generate more traffic, then this article tells you what to look for and what to measure.

Mar 2, 2008 - Jack Roberts

A Unique Selling Point (or USP) is something that makes your business stand out from competitors. This article helps you identify yours.

Mar 2, 2008 - Jack Roberts

Do you spend effort trying to attract new customers whilst ignoring your existing customer base? Try generating greater loyalty to achieve more sales.

Dec 23, 2007 - Jack Roberts

The more existing customers buy, the less you have to spend on finding new customers. This article shows you how to develop more loyalty.

Dec 23, 2007 - Jack Roberts

Databases are invaluable but can be a hindrance without correct and up-to-date information. This guide shows you to choose the content and manage it.

Dec 23, 2007 - Jack Roberts

Databases help small businesses profile customers, store details and sell more. This article provides the guidance needed to make it effective.

Dec 23, 2007 - Jack Roberts

Databases help small businesses be more organised and sell more. This article provides a general introduction to some of the things which have to be considered.

Dec 23, 2007 - Jack Roberts

This guide provides you with the options for sending email in bulk to customers and prospects.

Dec 23, 2007 - Jack Roberts

Businesses have achieved varying degrees of success from networking. This article explains the types of business most likely to benefit from it.

Sep 20, 2007 - Jack Roberts

Business breakfast clubs and other networking organisations can be excellent for generating new business, if you find the right one. This guide tells you the main types.

Sep 20, 2007 - Jack Roberts

Identifying customer buying processes is a technique almost guaranteed to generate more sales - but also an area not often considered

Aug 29, 2007 - Jack Roberts

Measuring advertising can be difficult. However, with the application of a few simple principles, you'll soon know exactly what can and can't be measured.

Aug 29, 2007 - Jack Roberts

Measuring brand or awareness advertising may be difficult, but it's certainly not impossible. This article shows you how to do it

Aug 29, 2007 - Jack Roberts

Graphic Designers and Agencies produce better work if they are given a quality briefing - here are the key things to take into account when commissioning creative work.

Jul 21, 2007 - Jack Roberts

Glastonbury is much more than a music festival, it's a stunning experience held in Somerset, UK, for six days every June.

Jul 21, 2007 - Jack Roberts

If you need to decide which of your Graphic Designer's ideas to choose, use this guide to help you.

Jul 21, 2007 - Jack Roberts

For a boost to company sales, use testing to identify the changes which will make the biggest improvements to your sales levels and profitability.

Jul 21, 2007 - Jack Roberts

Spending money on the wrong business stationery and materials can be a costly mistake for any business, large or small. Here's how to make sure you get it right.

Jul 8, 2007 - Jack Roberts

Many small businesses spend money on advertising without knowing whether it's effective or not. Here's one way of measuring results.

Jul 8, 2007 - Jack Roberts

Do people often look at your work and think 'that's good - you could sell it'? If so, this article will show you how to market and promote yourself.

Jul 8, 2007 - Jack Roberts